McALLEN, TX- The South Pole Illuminated Festival presented by H-E-B and the City of McAllen are thrilled to announce Lone Star National Bank as the latest sponsor for this year's event. This exciting partnership aims to bring more joy and wonder to families during the festival season.

As part of this collaboration, Lone Star National Bank will be offering a special promotion: children under the age of 12 will gain free entrance to the South Pole Illuminated Festival Tuesday through Thursday until Dec 14, 2023, with the purchase of an adult ticket. This initiative reflects the bank's commitment to community engagement and family-friendly experiences.

“Lone Star National Bank is about giving back to the communities we serve and being able to allow the children to attend this event free of charge was very important to us. We believe everyone should be able to experience this joyous event this holiday season without causing a financial burden on the parents,” said S. David Deanda, Jr., President of Lone Star National Bank.

McAllen Assistant City Manager Joe Vera shared his experience in developing this partnership with Lone Star National Bank, "When we first presented this event to the executive team, their immediate response was not just supportive, but visionary. Their top priority was crystal clear: to create lasting memories for children and to ensure that this event was economically accessible to all families," stated Vera.

The South Pole Illuminated Festival kicks off tonight Wednesday, November 29 with the City of McAllen’s Official Tree Lighting Ceremony, starting at 5:30 p.m.  Attendees will enjoy performances from the U.S. Air Force Honor Guard Drill Team and the McAllen Wind Ensemble, as well as. witness the lighting of America’s Tallest Digital Christmas Tree. Entrance is free tonight only before 6:00 p.m.

A multitude of attractions will be available at the South Pole Illuminated Festival, which runs through December 30, 2023, ensuring a memorable experience for all attendees. These attractions include illuminated lanterns, a fully illuminated Oval Park, photos with Santa, train rides, gingerbread house crafting, hot cocoa, a food court, artisan market, holiday carnival, petting zoo, and much more. Weekend visitors will also enjoy the South Pole fireworks spectacular.

The South Pole Illuminated Festival is presented by H-E-B and proudly sponsored by, Sames McAllen, Lone Star National Bank, McAllen International Airport, Martinez Powersports, South Texas ISD, Metro McAllen, and Reliant.

Tickets are available at ticketmaster.com and at the website www.southpoleoftexas.com.

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