2024 McAllen Holiday Parade – Noche Magica & Christmas in the Park

The McAllen Holiday Parade has been named the Best Parade in the World and the Best Parade in Texas by international and state event industry organizations.
The 2024 parade, presented by H-E-B and powered by local partners, began with Christmas in the Park, featuring food, vendors, and more. Christmas in the Park ran Thursday through Saturday, leading up to the parade that has captured hearts nationwide since 2014.